rebel is Australia’s leading sporting goods retailer with more than 160 stores across Australia. Through rich digital and in-store experiences, customers from all walks of life can harness the transformative power of sport. With a broad range of quality product and expert knowledge, we transform lives through the power of sport.
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As Australia's leading sporting and leisure goods retailer, rebel offers customers an extensive range of trusted global and local brands, expert advice and inspiring retail experiences.
At rebel we believe in the transformative power of sport
It’s more than fitness. It rises above competition, and it’s bigger than wellbeing. Sport is anything that gets you moving. We believe it can transform just about everything from building confidence to slam-dunking stress. Sport makes us the best version of ourselves, and the simplest way to express our thinking is this: Sport is calling.
rebel and Lifeline team up for Mental Health Awareness
In October 2024, rebel partnered with Lifeline to champion mental health awareness through the campaign, Mental Health is a Team Sport. This initiative builds on a partnership with Lifeline launched in 2021, highlighting the powerful connection between physical activity and mental wellbeing. Whether it’s running to clear the mind, swimming to relieve stress, or playing team sports to foster connection, physical activity can benefit both body and mind.
Since 2021, rebel has raised more than $2.3m for Lifeline, thanks to the generosity of loyal customers, dedicated team members, and committed partners.