Super Retail Group is the proud owner of four iconic brands: Supercheap Auto, rebel, BCF and Macpac, and is one of Australia and New Zealand's largest retailers.
In 1972, Reg and Hazel Rowe founded an automotive accessories mail-order business, which they ran from their Queensland home. By 1974, the business had a turnover of $1 million and opened its first retail location.
By 2004, when the company went public, there were more than 2,900 team members and 176 stores across Australia and New Zealand.
Fast forward to today and our four powerful brands have established, leading positions in growing high-involvement lifestyle categories of auto, sports and outdoor leisure.
Governance
We are committed to establishing and maintaining corporate governance standards that protect and enhance the sustainable performance of the Group, taking into account the interests of our stakeholders, as well as the communities and environments in which we operate.
Board of Directors
Judith Swales
Independent Non-Executive Chair
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Judith is a retail, sales, marketing and manufacturing professional who has more than 20 years’ experience in high profile, global, consumer facing companies. Judith is the former Chief Executive Officer Global Markets at Fonterra. Her previous roles include Managing Director of Heinz Australia, Chief Executive Officer and Managing Director of Goodyear Dunlop Tyres Australia and New Zealand, and Managing Director of Angus & Robertson/WH Smith Australia. She also previously served as a Non-Executive Director of Foster’s, Virgin Australia and DuluxGroup. Judith holds a Bachelor of Science (Honours) in Microbiology and Virology (University of Warwick) and is a graduate member of the Australian Institute of Company Directors.
Appointed
- Director since 1 November 2021
- Chair since 24 October 2024
Committees
- Chair of the Board Nomination Committee (since 25 October 2024
- Member of the Board Human Resources and Remuneration Committee (since 25 October 2024)
- Chair of the Board Audit Committee (31 May 2024 – 24 October 2024)
- Member of the Board Audit Committee (1 September 2023 – 30 May 2024)
- Member of the Board Risk and Sustainability Committee (1 September 2023 – 24 October 2024)
Directorships of listed companies within past three years
- Director of Domino’s Pizza Enterprises Limited (ASX: DMP) (since February 2026)
Paul Bradshaw
Group Managing Director and Chief Executive Officer
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Prior to his appointment as Group Managing Director and Chief Executive Officer in November 2025, Paul was Managing Director – BCF between 2019 and 2025. He is an experienced retail executive with more than three decades of leadership across leading Australian and UK retailers including Coles, ASDA and Safeway. After working in various managerial roles at Safeway in the UK, Paul joined ASDA working in operations, property development and strategy positions. Paul spent nearly a decade with the Coles Group, holding several leadership roles including Group General Manager Store Development and Chief Store Operations Officer.
Kate Burleigh
Independent Non-Executive Director
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Kate has more than 25 years’ experience in Board and executive leadership roles across the technology, telecommunications, retail and consumer lifestyle sectors. During her executive career, Kate was most recently a member of Amazon’s global leadership team in her roles as the executive chair and Australia-New Zealand country manager for Amazon Alexa and New Technologies. Previously she spent two decades with Intel, including as Managing Director for Intel Australia and New Zealand, responsible for Intel’s overall business across the ANZ region. Prior to that, Kate held sales and marketing leadership positions for Intel and the role of Asia-Pacific category manager for Intel Centrino mobile technology. Kate is currently a director of Hollard Insurance Australia. Kate holds a Masters of Business and Marketing from the University of Technology, Sydney, a Bachelor of Arts from the University of Sydney, is a Graduate of Australian Institute of Company Directors and an elected member of Chief Executive Women.
Appointed
- 11 November 2024
Committees
- Member of the Board Risk & Sustainability Committee (since 25 November 2024), Member of the Board Nominations Committee (since 25 November 2024)
Annabelle Chaplain AM
Independent Non-Executive Director
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With broad-ranging experience across financial, industrial, and infrastructure services, Annabelle has a proven track record as an independent non-executive director. Her extensive board portfolio has included roles as Chair of Queensland Airports Ltd and director of prominent organisations including Seven Group Holdings, Downer EDI, Credible Labs, EFIC, and The Australian Ballet.
Appointed
- 31 March 2020
Committees
- Chair of the Board Risk and Sustainability Committee (since 1 September 2023), Member of the Board Nomination Committee (since 1 July 2022)
Directorships of listed companies within past three years
- Director of Seven Group Holdings Limited (November 2015 – February 2026)
- Chairman of MFF Capital Investments Limited (Director since May 2019 and Chairman since August 2019)
Peter Everingham
Independent Non-Executive Director
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Peter is an experienced executive with more than 25 years’ corporate experience, including 18 years in senior executive roles in the digital sector. He was formerly Managing Director of SEEK Limited’s International Division, and served as a Non-Executive Director of iCar Asia Limited, WWF Australia, ME Bank and education businesses: IDP Education, Online Education Services and THINK Education. Peter has also served as Chairman of SEEK’s China subsidiary, Zhaopin Limited. Prior to SEEK, Peter was Director of Strategy for Yahoo! in Australia and Southeast Asia. Peter holds a Master of Business Administration from IESE, a Bachelor of Economics from The University of Sydney, and is a graduate member of the Australia Institute of Company Directors.
Appointed
- 19 December 2017
Committees
- Chair of the Board Human Resources and Remuneration Committee (since 28 October 2020)
- Member of the Board Risk and Sustainability Committee (since 1 September 2023)
Directorships of listed companies within past three years
- Director of Medibank Private Limited (since March 2022)
Mark O’Hare
Non-Executive Director
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Mark O’Hare is an experienced strategic business adviser with a long-standing advisory role supporting Super Retail Group co-founder Reg Rowe stretching back more than 35 years. As a former partner with Grant Thornton, Mark has established expertise in the areas of business services and taxation. Having previously worked as a chartered accountant at Ernst & Young, Mark had three decades with Grant Thornton in the private business tax and advisory practice. Mark is the Chairman of the Re-Grow Capital Group Advisory Group and a Non-executive Director of Sophia Education Ministries Limited. Mark completed a Bachelor of Commerce at the University of Queensland, is a Fellow Chartered Accountant and is a member of the Australian Institute of Company Directors.
Appointed
- 4 April 2023
Committees
- Member of the Board Human Resources and Remuneration Committee (since 31 May 2024), Member of the Board Audit Committee (since 1 September 2023)
Colin Storrie
Independent Non-Executive Director
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Colin has more than 20 years’ experience in Board and executive management roles at a range of leading Australian businesses operating across the retail, financial services, aviation, travel, logistics and technology sectors. During his executive career Colin was the Chief Financial Officer at both AMP and Qantas, and the Deputy Chief Financial Officer of the Woolworths Group, before leading a number of its portfolio businesses. Colin holds a Bachelor of Commerce, is a Fellow of the Australian Society of CPAs and is a graduate member of the Australian Institute of Company Directors. Colin is also Chair of North Queensland Airports and a director of Petstock, PFD Food Services and Quantium.
Appointed
- 1 September 2024
Committees
- Chair of the Board Audit Committee (since 24 October 2024), Member of the Board Audit Committee (1 September to 24 October 2024)
Directorships of listed companies within past three years
- Director of Endeavour Group (August 2019 – December 2023)
Penny Winn
Independent Non-Executive Director
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Penny is an experienced director with deep understanding of the retail and FMCG sectors. Penny previously held Non-Executive Director roles with Goodman Limited, Coca-Cola Amatil, Lux Group, Z Energy, The Amphora Group (Accolade Wines) and Quantium. During her 30-year retail career, Penny held executive leadership positions with Woolworths, Myer, Asda, and Big W, including roles overseeing store operations, retail management and end-to-end supply chain transformation. In her final executive position before moving into directorship roles, Penny was Director of Group Retail Services for Woolworths, with responsibility for online retailing, supply chain, technology, and customer engagement. Penny holds a Bachelor of Commerce, Masters in Business Administration, and is a graduate member of the Australian Institute of Company Directors.
Appointed
- 1 December 2023
Committees
- Member of the Board Audit Committee (since 31 May 2024), Member of the Board Risk and Sustainability Committee (since 1 December 2023)
Directorships of listed companies within past three years
- Director of Stockland Limited (since February 2025)
- Director of Endeavour Group (since March 2025)
- Director of Ampol Limited (November 2015 – May 2025)
- Director of CSR Limited (November 2015 – July 2024)
Executive Leadership Team
Amy Bentley
Chief Supply Chain and Efficiency Officer
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Amy joined Super Retail Group in October 2025 in the role of Chief Supply Chain Officer. She has more than 20 years’ experience in the Supply Chain space delivering major change programs and driving strategic and tactical operational solutions with a range of businesses across different industries. In January 2026, Amy’s role was expanded to encompass responsibility for a broader operational hub. Previously, Amy has held Executive and senior leadership positions working for companies including CSR, Toll, Metcash and Woolworths.
Ray Birt
Acting Chief Information and Digital Officer
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Ray is an experienced technology leader with over 25 years’ experience, the last ten of those years spent in senior leadership roles across diverse industry sectors. He has led national teams to deliver strategically aligned technology services which have driven organisational transformation, improved operational efficiency and lifted cyber maturity. Ray has a strong foundation in IT operations and cyber security and joined Super Retail Group in August 2022.
David Burns
Chief Financial Officer
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David joined Super Retail Group in December 2012 in the role of Chief Financial Officer. David has overall responsibility for the finance, investor relations, sustainability, and property and store improvement portfolios. David holds a degree in Economics from the University of Sydney and is a FCPA. He has more than 30 years of finance experience in a number of industry sectors, and previously held senior management positions at Qantas, Spotless and Lend Lease.
Reuben Casey
Managing Director – Macpac
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Reuben joined Super Retail Group in October 2025 in the role of Managing Director – Macpac. He is an experienced senior executive and former Chief Executive Officer of Kathmandu. Reuben has most recently been Chief Operating Officer and Deputy Chief Executive Officer of New Zealand agribusiness company Craigmore Sustainables. Previously, he also held senior leadership positions at TaylorMade Adidas Golf and Meridian Energy.
Jenny Child
Managing Director – Rebel
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Jenny joined Super Retail Group in June 2026 in the role of rebel Managing Director. She has previously led the transformation of Oroton Group as CEO and Executive Director with a key focus on customer connection and investment in people and technology. Prior to that, Jenny was a partner in McKinsey & Company’s Consumer and Retail Practice, advising CEOs and boards across Australia, New Zealand and North America. During her 15 years with the consultancy firm, Jenny led the design and delivery of a number of growth and transformation strategies for leading retail and consumer companies. Jenny holds an MBA from Duke University.
Kevin Figueiredo
Chief People & Safety Officer
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Kevin joined Super Retail Group in February 2020 as the General Manager of Health, Safety, Risk, and Sustainability. In January 2023, he was appointed to the Executive Leadership Team, where he led the health, safety, sustainability, and insurance functions. In November 2023, Kevin was appointed Chief People and Safety Officer. Kevin has held executive roles at Woolworths Group, Westpac, and Goodman Fielder. He holds a Bachelor of Chemistry and a Master of Safety from West Virginia University and is a Graduate of the Australian Institute of Company Directors. As a passionate advocate of people living with disability, Kevin has served on the Australian National Disability Board since 2006 and is also a strong supporter of mental health and suicide prevention initiatives.
Inga Kirkman
Chief Legal Officer
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Inga joined Super Retail Group in February 2021 in the role of Senior Special Projects Counsel. She has since held roles including Senior Regulatory Counsel and General Manager, Group Secretariat and Corporate Legal, and Acting Chief Legal Officer. Inga assumed the role of Chief Legal Officer in October 2025 and is responsible for leading the organisation’s legal, and corporate governance functions. She has extensive experience in corporate and commercial law gained through 20 years private practice in Australia and the United Kingdom in corporate litigation acting for major domestic and international finance institutions and blue-chip corporates. Inga holds a Bachelor of Laws and a Bachelor of Science.
Ben McConnell
Managing Director - Supercheap Auto
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Ben McConnell was appointed Managing Director of Supercheap Auto in April 2026, after serving in the role in an interim capacity since November 2025. Prior to this, he was General Manager, Retail Operations, Supercheap Auto. Ben has been with the organisation for more than 25 years originally joining Supercheap Auto in May 2000 and has held a variety of senior roles across marketing, e-commerce, and retail operations in the BCF and Supercheap Auto brands. Ben holds a Bachelor of Business Management and a Bachelor of Arts from the University of Queensland and an MBA from Charles Sturt University.
Mandy Ross
Chief Transformation Officer
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Mandy is an experienced IT and digital executive with expertise in technology delivery, digital transformation, IT and cyber governance, and contemporary IT operating models. She joined Super Retail Group in October 2021. For the 15 years prior, Mandy held CIO roles with some of Australia’s largest ASX-listed organisations including Tabcorp, Tatts Group and Wotif Group. In these roles Mandy traversed customer centric strategy delivery, digital maturity acceleration, IT and cyber resilience programs, M&A integrations, and value optimisation. In January 2026, Mandy was appointed Chief Transformation Officer with responsibility for the transformation of the Group’s underlying capabilities.
Michael Wassman
Managing Director – BCF
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Prior to his appointment as Managing Director – BCF in November 2025, Michael held senior leadership roles with BCF including in retail operations and merchandising. He has two decades of retail experience having joined Super Retail Group in 2006 and subsequently holding business manager and category roles. In 2023 Michael obtained a Distinction in his Executive MBA from Queensland University of Technology.
Our values
Our locations
Retail stores
More than 790 stores across Australia and New Zealand where loyal and passionate customers interact with highly engaged team members across four powerful brands.
Support offices
- Brisbane (Strathpine): our 7,000m² campus with a range of difference spaces, including BBQs, quiet zones, and wellbeing facilities (parents' room and reflection spaces).
- Sydney (Rhodes): 'Home Ground' for rebel, designed to celebrate sport with collaborative workspaces.
- Ōtautahi Christchurch: Macpac's 'Base Camp', where the concept for every Macpac product is designed.
- Shanghai, China: the Group's product development headquarters.
- Hangzhou, China: the Group's sourcing headquarters.
Distribution centres
Hubs across Australia and New Zealand that play a critical role in ensuring our customers have a great shopping experience with our brands.